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The Power of Data: How BI is Transforming eCommerce



Business intelligence (BI) has become an indispensable asset for organizations in today's data-centric world. With the continuous growth of data collected by companies, BI has become an essential tool to help businesses leverage valuable insights that can improve decision-making, customer satisfaction, performance, and risk management. BI systems and tools play a crucial role in transforming companies into data-driven enterprises, enabling them to implement data pipelines, report and define KPIs, build dashboards and reports, provide data analysis and modeling, and automate data processes.


When it comes to eCommerce, BI can offer significant benefits by enabling businesses to monitor essential metrics such as:

  • Conversion rate

  • Average order value

  • Customer acquisition cost

  • Customer lifetime value

  • Cart abandonment rate

  • Website Traffic

  • Repeat purchase rate,

  • Gross profit margin,

  • Return on investment

  • Inventory turnover rate.

Outcome:

Analyzing these KPIs can assist businesses in

  • Monitoring the overall health of the organization

  • Identifying areas for improvement

  • Optimizing operations.


BI tools can benefit eCommerce businesses in various ways. Here are some key parameters, metrics, and their outcomes


1. Tracking website traffic:

  • Metrics: Pageviews, unique visitors, bounce rate & session duration

  • Outcome: Identify popular products, pages, and marketing campaigns that generate traffic.

2. Analyzing customer behavior:

  • Metrics: Conversion rate, cart abandonment rate & repeat purchase rate

  • Outcome: Identify popular products, abandoned products, and customers likely to return for future purchases.

3. Monitoring inventory levels:

  • Metrics: Track inventory levels & sales trends for each product.